Privacy Policy

1.1 Information you provide directly

When you fill out our "Get Started" or contact forms, create an account, buy a plan, or otherwise contact us, we may collect:

• Contact details: your name and business email address.
• Organization details: your league, company, or organization name, its website, and the sport it plays or covers.
• Audience type: whether you are a league, sportsbook or operator, media company, or something else, so we can route your inquiry to the right team.
• Your message: anything you choose to write in a free-text field.
• Account information: the email address you use to sign in. We sign you in with a one-time email link, so we do not store a password for you.
• Billing information: if you buy a plan, payment is handled by our payment processor, Stripe. We receive a customer reference, the plan you bought, and payment status. We never see or store your full card number.
• API credentials: if you create API keys in your dashboard, we store the keys and basic usage records tied to your account.

1.2 Information collected automatically

When you visit altsportsdata.com, we and our service providers automatically collect certain technical and usage data.

• Analytics: We use Google Tag Manager to load Google analytics tags, and Vercel Web Analytics, to understand how visitors use the site. These tools collect device and browser information, approximate location (country, region, and city, derived from your IP address), pages viewed, referring site, clicks, and form interactions. Google analytics uses a randomly generated cookie ID to count repeat visits; it is not tied to your name or email. Vercel Web Analytics does not use cookies.
• Session recordings and heatmaps: We use Hotjar to see how visitors move through our pages. Hotjar may record mouse movement, clicks, scrolling, and page layout during your visit, and builds aggregate heatmaps from that data. Hotjar suppresses text you type into form fields by default, so the contents of our forms are not captured in recordings.
• Bot protection: Our forms use Cloudflare Turnstile to tell people from automated spam. Turnstile checks signals from your browser and IP address when you submit a form.
• Server and CDN logs: Our hosting and content delivery providers log IP addresses and request metadata in standard access logs for security and operations.

1.3 Cookies and similar technologies

asd_variant

Purpose: Remembers which version of the homepage you see

Duration: 1 year

Sign-in cookies (Supabase)

Purpose: Keep you signed in to your account

Duration: Until you sign out

Preview access cookie

Purpose: Remembers access to password-protected previews

Duration: 30 days

Theme preference (local storage)

Purpose: Remembers light or dark mode

Duration: Until cleared

Google analytics (e.g. _ga)

Purpose: Pseudonymous visitor and session identifiers

Duration: Up to 2 years

Hotjar (e.g. _hjSessionUser)

Purpose: Session recording and heatmap identifiers

Duration: Up to 1 year

Stripe and Cloudflare may set their own cookies when you check out or submit a form, subject to their own privacy policies. You can block or delete cookies in your browser settings. Doing so may stop some features, such as staying signed in, from working.

1.4 Information we do not collect

• Government-issued identification numbers (SSN, TIN, driver's license, passport) from site visitors.
• Full payment card or bank account numbers. Stripe processes payments; we do not store card data.
• Biometric data.
• Health or medical information.
• Precise GPS location from your device.

• Responding to you: reviewing your inquiry, following up about a partnership, and routing you to the right person.
• Delivering our Services: operating your account, issuing API keys, providing data products, and processing purchases.
• League onboarding: if you represent a league, using the details you submit to start our onboarding and evaluation process.
• Analytics and improvement: understanding how visitors use the site so we can improve content, layout, and performance, including testing different versions of our pages.
• Communications: sending service messages and occasional updates about our products. You can opt out of marketing emails at any time.
• Security: detecting and preventing spam, fraud, abuse, and unauthorized access.
• Legal compliance: meeting our legal, tax, and regulatory obligations.

We do not sell your personal information for money.

3.1 Service providers

We share information with vendors that help us run the Services, under agreements that limit how they can use it:

• Vercel: website hosting, content delivery, and privacy-friendly analytics.
• Google: Google Tag Manager and Google analytics; Google Cloud hosts our backend systems.
• Hotjar: session recordings and heatmaps.
• Supabase: account sign-in and application data storage.
• Stripe: payment processing and billing.
• Cloudflare: Turnstile spam protection.
• Email and productivity providers: the tools we use to correspond with you.

3.2 Within ALT Sports Data

We may share information across ALT Sports Data properties and brands, including NXTBets, for business operations and to deliver our Services.

3.3 Legal obligations

We may disclose information when required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others, or to detect and prevent fraud.

3.4 Business transfers

If we are involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership or control that affects your information.

3.5 With your consent

We may share information in other circumstances with your express consent.

• Inquiries and partnership records: kept for as long as we have a business relationship with you or your organization, and for a reasonable period afterward.
• Account and billing records: kept while your account is active, and afterward as required for tax, accounting, and legal purposes.
• Analytics and session recordings: kept according to the retention settings of each provider.
• Server logs: retention periods vary by hosting provider.

You may ask us to delete your personal information at any time (see Section 7).

We use reasonable administrative, technical, and organizational measures to protect your information, including encrypted connections (HTTPS/TLS) for data in transit, access controls on internal systems, and service providers with appropriate security practices.

No method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Our Services are built for businesses and are intended for adults aged 18 and over. We do not knowingly collect personal information from anyone under 18. If we learn that we have, we will take reasonable steps to delete it. If you believe a minor has given us personal information, please contact us at connect@altsportsdata.com.

All users

You may at any time:

• Unsubscribe from marketing emails using the link in any email.
• Ask for access to the personal information we hold about you.
• Ask us to correct inaccurate information.
• Ask us to delete your personal information, subject to legal retention requirements.

To exercise these rights, contact us at connect@altsportsdata.com. We will verify your identity before fulfilling a request.

California residents

Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), California residents have additional rights, including:

• Right to know: the categories and specific pieces of personal information we have collected, the sources, the business purposes, and the categories of third parties we share it with.
• Right to delete: personal information we hold about you, subject to certain exceptions.
• Right to correct: inaccurate personal information.
• Right to opt out of sale or sharing: We do not sell personal information for money. Our use of third-party analytics and session-recording tools may count as "sharing" under California law. To opt out, email connect@altsportsdata.com, or block these tools' cookies in your browser.
• Right to non-discrimination: for exercising your privacy rights.

Categories of personal information we collect, as defined by the CCPA:

• Identifiers: name, email address, IP address, device identifiers, and cookie IDs.
• Commercial information: plans purchased and billing history.
• Professional information: your organization, role, and the sport or market you work in.
• Internet or other electronic network activity: browsing and interaction data on our site.
• Geolocation data: approximate (city-level) location derived from your IP address.
• Inferences: such as which of our products may interest you.

Other U.S. states

Residents of Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, and other states with comprehensive privacy laws may have similar rights. Contact us at connect@altsportsdata.com to exercise them.

ALT Sports Data is a United States company. Your information is stored and processed on servers in the United States. If you are located outside the United States, you acknowledge that your information will be transferred to and processed in the United States, where data protection laws may differ from those in your country.

Our Services link to third-party websites, including those of leagues, operators, and partners. This Privacy Policy does not apply to those sites. Please review the privacy policy of any third-party site you visit.

We may update this Privacy Policy from time to time. We will post material changes on this page and, where appropriate, notify account holders by email. The "Last updated" date on this page shows when the policy was most recently revised.

Under California Civil Code Section 1789.3, California users are entitled to the following consumer rights notice: The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at (916) 445-1254 or (800) 952-5210.