Deeper engagement. From the data you already own.

A league's relationship with its fans is its greatest asset. ALT Sports Data connects your official data to the wagering ecosystem and to the fan experiences around it.

Trusted by 30+ leagues worldwide

ASD Ecosystem

The leagues we build with.

The biggest data companies build for the biggest leagues. We're built for leagues like yours. We capture your official data, turn it into experiences your fans engage with, and take your sport to every platform where fans participate. We only win when you do.

Formula 1

Supercross

Pro Motocross

SuperMotocross

NHRA

World Supercross

World of Outlaws

High Limit Racing

Formula Drift

MotoAmerica

USAC

Super DIRTcar Series

BKFC

Power Slap

LUX Fight League

BKB

Spectation Sports

Real American Freestyle

Indian Fight League

World Fencing League

NLL

MASL

Athletes Unlimited

3ICE

Rock League

Street League Skateboarding

World Surf League

X Games

PBR

Disc Golf Pro Tour

Grand Slam of Curling

Major League Table Tennis

Anchor Line Sports

World Jai Alai League

Spotlight

Straight from
F1's live timing.
Official F1 betting data.

ALT Sports Data is Formula 1's Official Betting Data Supplier. We take F1's own live timing feed and turn it into modelled betting markets and race visualizations, built on data that is accurate, consistent and ratified.

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For Leagues

Deepen fandom. Commercialize your data.

We partner with high-growth leagues across motorsports, combat, action and alternative sports. You keep commercial control; we do the heavy lifting.

One operating system
for every stage

From capture at the source to the channels where fans participate, we run the layers so you can focus on growing the sport. Data foundation, integrity and readiness, league amplification, and commercial activation.

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Data foundation: captured at the source under official rights
League amplification: live stats, visualizations and broadcast graphics
Fan engagement: predictions, polls, pick'em and leaderboards
Integrity monitoring, readiness and compliance
Commercial activation: betting, prediction, DFS and media

“Leagues bring the fans. Our partners bring the reach. Everything we build connects the two, so every new fan a partner reaches grows the league.”

ALT Sports Data

Our thesis: the League Operating System

For Sportsbooks, Prediction Markets, DFS, and Media

New content. New fans to acquire.

Sportsbooks, prediction markets, DFS, and media platforms are all competing for the same major-league audiences. ALT Sports Data delivers official and exclusive content from 30+ high-growth leagues, turnkey, built to help you acquire, retain and reactivate customers.

Content you can't buy anywhere else

Our leagues’ fans become your customers. We reach them where they follow the sport, and drive an inform, watch, and wager cycle.

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Official and exclusive data across 30+ leagues
Pre-match, in-game, and live markets
Managed pricing services
Streaming & content feeds, overlays and widgets
Marketing support and demand generation through
Year-round calendar — 10,000+ live events

About Us

Who we are

ALT Sports Data (ASD) is building the operating system for emerging and alternative sports, partnering with leagues and rights holders that command large, passionate, and highly engaged global fan bases. From tier-one properties like Formula 1 to the fastest-growing emerging leagues, ASD captures, structures, and transforms event data into scalable products for distribution and commercialization across a global ecosystem.

Leadership

Jake Cassaday

CEO

Leading ALT Sports Data's mission to build the league operating system for emerging sports.

Todd Ballard

President & CGO (Co-Founder)

Growth across league partnerships, media, and the channels where fans participate.

Joe Dunnigan

CCO (Founder)

Commercial strategy and distribution partnerships across online sports betting, daily fantasy sports, and prediction markets.

Michael Jordan

CPO (Co-Founder)

The platform layer: capture, feeds, and the fan-facing surfaces leagues run on.

Tim Woods

VP, Finance

Reporting, planning, and finance operations as the company scales.

Walker McBride

VP, League Partnerships

League partnerships, onboarding, and long-term positioning.

Emily Reyes

VP, League Solutions

League solutions that grow fandom, engagement, and commercial value.

Andy Straight

VP, Partner Marketing

League onboarding, partner marketing, and co-branded campaigns.