ALT Sports Data Named Exclusive Betting Data Partner for 3ICE

July 1, 2026 (Carlsbad, CA) – ALT Sports Data, the leader in comprehensive sports betting data and engagement solutions for alternative and emerging sports, today announced a multi-year partnership with 3ICE, the fast-paced, three-on-three professional ice hockey league founded by E.J. Johnston with Hockey Hall of Famer Craig Patrick as Commissioner. Under the agreement, ALT Sports Data will become the official and exclusive global betting data and distribution partner for 3ICE.

 3ICE is a professional three-on-three hockey league built around a high-scoring, single-elimination tournament format featuring former NHL players and elite professional talent. Designed for speed and offense, each event delivers back-to-back games in a condensed broadcast window, creating consistent betting opportunities across moneyline, totals, player props, and in-play markets.

Through this partnership, ALT Sports Data will deliver official league data, low-latency feeds, and pricing solutions for pre-match and in-play wagering. Sportsbook operators will gain access to a differentiated hockey product that fits cleanly into summer betting calendars, filling a seasonal gap with a format specifically suited for live wagering.

“3ICE offers a style of hockey that naturally aligns with sports betting,” said Todd Ballard, President and Chief Growth Officer at ALT Sports Data. “The pace of play, sudden-death structure, and tournament-style format create continuous betting moments. By integrating official data and real-time pricing, we are giving sportsbook operators a new hockey product that drives handle, engagement, and incremental revenue.”

The 3ICE format features two eight-minute halves played three-on-three with no ties, ensuring decisive outcomes and sustained action. The bracket-style tournament structure produces multiple games in a single event day, increasing wagering volume while simplifying content programming for operators. With official league data powering markets, sportsbooks can confidently offer regulated betting backed by integrity monitoring and reliable distribution.

“3ICE was created to modernize hockey and deliver a faster, more exciting version of the game,” said E.J. Johnston, CEO of 3ICE. “Partnering with ALT Sports Data allows us to responsibly introduce regulated sports betting into our league, creating additional engagement for fans while expanding the commercial value of our platform.”

The announcement comes as 3ICE prepares for the inaugural 3ICE World Cup on July 4-5 in Belfast, Ireland. The two-day, eight-team tournament features top players representing the USA, Canada, Great Britain, Sweden, Finland, Switzerland, Germany, and Austria. The event also coincides with 3ICE's expanding global media footprint, adding 1.4 million households in Czechia and 1.2 million in Slovakia through Sport1 and Sport2. Combined with partners including Sinclair, MSG, NBCU, DAZN, FanDuel Sports Network, and the NHL, 3ICE now reaches fans across more than 40 countries, including some of the world's most passionate hockey and sports betting markets.

ABOUT 3ICE

Founded in 2021, 3ICE is a professional three-on-three ice hockey league showcasing elite talent in a fast-paced, tournament-style format. Featuring former NHL players and top professional athletes, 3ICE delivers high-scoring, condensed games built for live audiences and national broadcast distribution. The league tours multiple North American markets each season, offering fans an innovative and action-driven hockey experience. Learn more at www.3ICE.com

ABOUT ALT SPORTS DATA

ALT Sports Data is bringing the next wave of consumers to sports betting. By empowering alternative sports leagues to participate in legal live sports betting, ALT Sports Data enables their partners to activate, monetize and retain fans, while giving the world greater access to the sports they truly love. Their official and exclusive league data rights power [PRTL], their proprietary trading platform. Leveraging advanced data models and market insights, ALT Sports Data provides real-time odds and pricing for the largest sportsbook operators in the world that include FanDuel, DraftKings and bet365.

Further, their demand generation engine boasts exclusive access to 200+ million social media fans and followers, rivaling the world’s largest sports properties in reach and engagement. By partnering with the leagues to access these, they efficiently drive customer demand for sports book operators in a way that no other data provider can. ALT Sports Data further accelerates engagement via their owned media channel, NXTbets.com, to inform, entertain and engage audiences around betting on these sports. For more information on ALT Sports Data, please visit altsportsdata.com or email connect@altsportsdata.com