WORLD SUPERCROSS ANNOUNCES ALT SPORTS DATA AS BETTING DATA PROVIDER

London, UK, Wednesday 25th June 2025: The FIM World Supercross Championship has announced a new collaboration with ALT Sports Data (ASD), who will provide betting data and markets for the global championship. The agreement marks the first time World Supercross will provide pre-race betting markets and subsequent distribution, through major, regulated global sportsbooks and daily fantasy platforms.

Under the terms of the multi-year agreement, ASD will aggregate and distribute pre-race World Supercross racing data alongside data from other premier sports properties and global rights holders – positioning the championships in great company at the heart of the extreme sports betting market.

This collaboration marks a significant milestone for World Supercross, with fans able to engage with the sport in new and exciting ways – including placing bets and engaging in free-to-play games on race outcomes, podium positions, and other predictive elements tied to rider performance.

Tom Burwell, CEO of World Supercross said: “Working with ALT Sports Data is part of our continued drive to grow and evolve the championship to a broader audience and foster deeper fan relationships. This move not only enhances our global footprint, but it also introduces a fresh and interactive way for fans to engage with the sport. It also provides the championship with an opportunity to develop close relationships with the bookmaker community and continue to enhance our commercial operation.”

ALT Sports Data, a leader in delivering betting and fan engagement data solutions for alternative and extreme sports, brings a proven track record of connecting niche sports to global betting markets.

Todd Ballard, Co-Founder and CMO of ALT Sports Data added: “We’re excited to partner with the World Supercross Championship and help introduce the sport to an entirely new audience through dynamic betting opportunities. World Supercross is a truly global and fast-growing competition, and we’re proud to help elevate its presence on major sportsbook platforms.”

The deal reinforces World Supercross’ commitment to innovation and fan engagement as it continues to expand its presence in key international markets. This follows the championship's announcement of its biggest season yet. The 2025 season will span five continents, with four of the cities hosting World Supercross Championship racing for the very first time.

About the FIM World Supercross Championship

The FIM World Supercross Championship is a global competition spearheaded by SX Global, a leader in sports marketing and entertainment. The championship, sanctioned by the Fédération Internationale de Motocyclisme (FIM), has been exclusively organised and promoted by SX Global since 2022. For more information, please visit worldsupercrosschampionship.com.

About ALT Sports Data

ALT Sports Data is shaping the future of sports entertainment by redefining how fans engage, wager, and consume content. At the intersection of data, content, and technology, ASD empowers leagues, gaming platforms, and media with proprietary and exclusive insights and access.

Through official and exclusive data rights, ASD powers PRTL®—its proprietary trading platform—and delivers real-time odds and pricing, streaming and other engagement tools for the world’s leading sportsbooks. With demand generation tools reaching 175+ million fans and an owned media ecosystem through NXTbets.com, ALT Sports Data connects fans, sportsbooks, and sports properties in ways that drive value for every stakeholder in the ecosystem

For more information on ALT Sports Data, visit altsportsdata.com or email connect@altsportsdata.com.

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