ALT Sports Data and SportsPro Announce “Fan Engagement & Data Forum” at SportsPro New York 2026

NEW YORK, NY (February 4, 2025) – ALT Sports Data, a global leader in sports betting data and fan engagement solutions, today announced a partnership with SportsPro to host the ALT Sports Data Forum on March 12, 2025, in New York City as part of SportsPro New York 2026.

The Fan Engagement & Data Forum is an invitation-only event designed to convene sports leagues, rights holders, betting operators, technology providers, investors, and media to explore how data, betting, and emerging technologies are reshaping fan engagement and commercial growth across global sport.

As sports fandom continues to evolve, betting has become more than a transactional experience. Increasingly, it serves as a core engagement channel that drives storytelling, immersion, and sustained interaction between fans and sports properties. The Forum will examine how leagues and rights holders are leveraging data-driven betting products to deepen fan connection and unlock new revenue opportunities, particularly across emerging and non-traditional sports.

The program will feature a series of focused discussions and case studies, including an opening ALT Sports Data insights presentation, a featured conversation centered on Formula 1 and insightful case studies on emerging sports examining scalable engagement models.

The Fan Engagement & Data Forum reinforces ALT Sports Data’s position as a trusted partner for sports organizations seeking modern fan engagement solutions that integrate betting, data, and technology in a compliant and sustainable manner.

Additional details, including session participants, will be announced closer to the event.

Attendance is limited and by invitation only.

About ALT Sports Data

ALT Sports Data is bringing the next wave of consumers to sports betting. By empowering alternative sports leagues to participate in legal live sports betting, ALT Sports Data enables their partners to activate, monetize and retain fans, while giving the world greater access to the sports they truly love. 

Their official and exclusive league data rights power [PRTL], their proprietary trading platform. Leveraging advanced data models and market insights, ALT Sports Data provides real-time odds and pricing for the largest sportsbook operators in the world that include FanDuel, DraftKings, bet365 and Stake.

Further, their demand generation engine boasts exclusive access to 200+ million social media fans and followers, rivaling the world’s largest sports properties in reach and engagement. By partnering with the leagues to access these, they efficiently drive customer demand for sports book operators in a way that no other data provider can.  ALT Sports Data further accelerates engagement via their owned media channel, NXTbets.com, to inform, entertain and engage audiences around betting on these sports. For more information on ALT Sports Data, please visit altsportsdata.com

About SportsPro

SportsPro is the leading media and events business for the global sports industry, connecting and inspiring rights holders, broadcasters, digital platforms, brands, and technology providers through world-class content and live events. For more information, visit: sportspro.com

About SportsPro New York

SportsPro New York is where the future of sport in the North American region meets the future of technology, investment, and media. This event brings together global sports leaders for a two-day experience focused on the evolution and future of the industry. Anchored by powerful main stage keynotes and headline interviews with the biggest names driving change, delivering expert insights, practical innovations, and forward-thinking strategies.