ALT Sports Data Named Exclusive Betting Data Partner for Spectation Sports
- tb5404
- Jan 6
- 2 min read
January 6, 2025 (Carlsbad, CA) — ALT Sports Data, the leader in comprehensive sports betting data and engagement solutions for alternative and emerging sports, today announced a multi-year partnership with Spectation Sports, a premier digital platform for live mixed martial arts (MMA) and combat sports. Under the agreement, ALT Sports Data will become the official and exclusive global betting-data and distribution partner for Spectation Sports and its partners.
Spectation Sports is a digital media and streaming platform serving as the overseeing body and central broadcast home for a growing network of developmental and alternative fight promotions across the U.S. and Canada. Its ecosystem includes organizations such as Cage Titans, IGNITE Fights, Aries Fight Series, FAC, RUF MMA, Fusion Fight League, and several other high-level brands. Through this collection of more than 10 partner properties, Spectation delivers roughly 60 events per year, creating a unified destination for fans to follow rising fighters, discover new talent, and engage with the best competition in North America outside the UFC.
“Spectation Sports has built a passionate global community around combat sports, offering fans high-quality live events, subscription access, and premium fight content,” said Todd Ballard, President & Chief Growth Officer at ALT Sports Data. “By bringing official betting data to their platform, we’re delivering a new level of engagement and monetization for both fans and sportsbooks.”
This collaboration represents a significant milestone for ALT Sports Data’s expansion into combat sports and continues its mission to provide data and monetization infrastructure for emerging sporting verticals. With demand-generation tools and a vast media ecosystem, ALT Sports Data remains at the forefront of sports-data innovation.
“For Spectation Sports, this partnership unlocks new opportunities to increase fan engagement and expand the reach of combat sports globally,” said Stephen Manney, CEO of Spectation Sports.“ ALT Sports Data’s expertise ensures our fights can be offered to regulated sportsbooks responsibly, delivering new value to fans and partners alike.”
ABOUT SPECTATION SPORTS
Spectation Sports is a cutting-edge sports streaming platform specializing in live and on-demand MMA and combat-sports content. Fans can subscribe to access premium live fights, event libraries, news, analysis, and fighter interviews. The platform features a broad array of partner promotions and serves as a centralized home for combat-sport enthusiasts worldwide.
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