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ALT Sports Data Announces Official, Multi-Year Betting Data Partnership with USAC Racing


Will be available for wagering across multiple legally-regulated states for Amsoil National Sprint Car Championship and NOS Energy Drink National Midget Car Championship Series, starting this June.


May 29, 2024 — USAC Racing has appointed ALT Sports Data, Inc., the San Diego-based leader in trading and consumer data for action, alternative and emerging sports, as the official data distribution partner to unlock new markets in the world of regulated sports betting. The exclusive, global partnership will leverage ALT Sports Data and its proprietary simulation trading platform to enable legal and official sports betting on Amsoil National Sprint Car Championship and NOS Energy Drink National Midget Car Championship Series.


Headquartered in Southern California, ALT Sports Data Inc. is the leading provider of exclusive and official trading data and consumer data for the action and alternative sports betting industry. This partnership allows sportsbook operators to create pre-event markets and manage in-race odds, giving fans an innovative and engaging way to connect with their favorite sport. This is the first data partnership of USAC in the fast-growing U.S. sports betting market. 


“At ALT Sports Data, we are driven to bring new engagement to the sports that we follow and admire. As the official data partner to USAC, we are making way for a new and deeply involved audience to have a stake in the outcome across their events”, said Todd Ballard, CMO of ALT Sports Data. "Legal sports betting is offering a new way to link to these well-known sports, their globally renowned athletes, and their worldwide communities… leading to more fans and an increased level of engagement".


USAC was founded in 1955 and is the oversight and sanctioning body for many premier auto racing series and events. Most notably Sprint Car, Midget Car, and Silver Crown series also known as the Triple Crown. With over 100 National races per year, this popular professional motorsports series garners over 400K live attendees and over 4M viewers through their live stream on


"USAC Racing is proud to announce our partnership with ALT Sports Data as our official data distribution partner for legal, online sports betting. Together, we aim to elevate the excitement of our Silver Crown, Sprint, and Midget series, providing fans with unparalleled access to real-time data and enhancing their betting experience like never before”, said Kevin Miller, CEO of USAC Racing.


ALT Sports Data is the leading source of official and unofficial alternative sports trading data unlocking millions of participatory fans and potential bettors for sportsbook operators, media platforms and event producers. This enables partners to offer real-time dynamic trading data from a robust sports portfolio and engage with one billion global alternative sports fans. The proprietary trading platform covers the full wagering lifecycle for all offered events. Pre-match and live odds service generates independent, algorithm-driven, and mathematically correct betting markets using dedicated models. Where available, specialist sports seamlessly incorporate in-play betting markets aligned with the enthralling nature of the associated live sports.


For more information on ALT Sports Data, please email or visit



Since 1956, United States Auto Club (USAC) has proven itself as being the most diversified motorsports sanctioning body in the world. It is the official sanctioning body of many of today’s largest racing series including its own suite of circle track series in Sprint, Silver Crown, Midget, Micro and .25 Midget racing (quarter midgets), Porsche Sprint Challenge North America, Pirelli World Challenge, American Rally Association, International Snowmobile Racing, Robby Gordon Stadium Trucks, Radical Racing, Ultra 4 Racing, Formula Race Promotions and Karting. USAC has over 18,000 competitors racing at more than 500 sanctioned events globally. For more information, visit

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