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ALT Sports Data, Inc Announces Strategic Investment by Roger Ehrenberg and IA Sports Ventures

Carlsbad, CA, October 10, 2022 – ALT Sports Data, Inc., the San Diego-based leader in trading and consumer data for action and alternative sports, is proud to announce a strategic investment by Roger Ehrenberg, founding partner of Eberg Capital and IA Sports Ventures. IA Sports Ventures maintains investments in sports franchises, sports marketplaces and gaming including the Miami Marlins, WAGMI United, Betr, Simplebet, smarkets and WagerWire.

A self-described data junkie, Ehrenberg understands the gap that exists among sports betting data providers that ALT Sports Data seeks to close. As the leading provider of exclusive, official trading and consumer data for emerging sports in the sports betting industry, ALT Sports Data allows the world to have a stake in the outcome of dozens of new action and alternative sports.

“As prevalent as sports betting is, there remain voids in the industry,” said Ehrenberg of the investment. “ALT Sports Data has identified these gaps and has created an exciting source for data that will open up new sports disciplines and their fan bases to legal betting.”

The Eberg Capital and IA Sports Venture investment immediately follows the recent closing of ALT Sports Data’s initial funding round, led by Trinity West Ventures, with additional individual participation from notable sports and technology industry veterans. This continued momentum is allowing ALT Sports Data to empower alternative and action sports in wagering-legal states, as well as enabling media entities to drive new revenue through a large and growing super affiliate network and affiliate marketing programs.

About ALT Sports Data, Inc ALT Sports Data is built to give the world the chance to have a stake in the outcomes of previously unavailable action, adventure, endurance and motor sports. By providing advanced odds and pricing data and managed trading services to legal sports betting operators, ALT Sports helps operators to efficiently offer wagering on previously unavailable, highly engaging alternative sports. Rooted in a proprietary software platform and deep domain expertise in action/alternative sports, ALT Sports provides both official and unofficial trading data and customer data to operators that enable them to drive new revenue and attract relevant new audiences. For more information about ALT Sports Data, visit

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