ALT Sports Data Appoints Neale Deeley as Senior Vice President of Sportsbook
- tb5404
- Jul 17
- 2 min read
FOR IMMEDIATE RELEASE
ALT Sports Data Appoints Neale Deeley as Senior Vice President of Sportsbook
CARLSBAD, CA (July 17, 2025) - ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, is pleased to announce the appointment of Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering.
In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships, and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.
“Neale’s deep expertise across the betting ecosystem, combined with his innovative approach to product and commercial partnerships and long-standing industry relationships, makes him an invaluable addition to our leadership team,” said Joe Dunnigan, Founder and CEO of ALT Sports Data. “As we continue to unlock new value for sports properties and their fanbases, Neale’s leadership will be instrumental in driving adoption and innovation at scale.”
Deeley spent over 8 years at Sportradar, most recently as the Managing Director, US Betting, where he played key roles in growing the footprint of official data rights and launching cutting-edge betting solutions.
“I’m thrilled to join ALT Sports Data at such an exciting time,” said Neale Deeley. “There’s a massive opportunity to expand the boundaries of what sports betting can look like- by powering it with authentic data, community-driven narratives, and a commitment to integrity. ASD’s model is built for the future, and I’m excited to help bring that vision to life.”
The appointment comes as ALT Sports Data continues its rapid growth, announcing partnerships with leading sports properties including Formula 1, X Games, World Surf League, SuperMotocross World Championships, and more. The company’s proprietary data platform, betting/ fan engagement solutions and unique marketing approach are purpose-built to enable sportsbooks to offer dynamic, real-time betting markets on sports that traditionally lacked betting infrastructure.
ABOUT ALT SPORTS DATA
ALT Sports Data is shaping the future of sports entertainment by redefining how fans engage, wager, and consume content. At the intersection of data, content, and technology, ASD empowers leagues, gaming platforms, and media with proprietary and exclusive insights and access.
Through official and exclusive data rights, ASD powers PRTL®—its proprietary trading platform—and delivers real-time odds and pricing, streaming and other engagement tools for the world’s leading sportsbooks. With demand generation tools reaching 175+ million fans and an owned media ecosystem through NXTbets.com, ALT Sports Data connects fans, sportsbooks, and sports properties in ways that drive value for every stakeholder in the ecosystem.
For more information on ALT Sports Data, visit altsportsdata.com or email connect@altsportsdata.com.
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